5 Types of Facebook Ads EVERY Marketer Should Be Using | Marketing Mastery with Justin Rondeau

Justin Rondeau, General Manager for DigitalMarketer, breaks down the 5 types of Facebook ads every marketer and media buyer needs to be using that can make some serious impacts on your conversions.


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Here are the 5 types of Facebook ads every marketer and media buyer needs to be using

Facebook Ad Number 1: Top of Funnel Video Ads

This strategy is all about audience building. Whether you’re trying to build a solid retargeting audience based on page visits or build up an engaged audience that will eventually get to your site.

Facebook Ad Number 2: Newsfeed ad to content

This content needs to be un-gated. The goal here is to keep a low CPC, build your audience, and provide VALUE FIRST. If you’re doing a good job showcasing value in the ad and deliver, these types of ads should have high relevance scores.

Facebook Ad Number 3: Newsfeed Ad to Lead Magnet

Whenever we send a visitor to traffic we ALWAYS make sure to have a relevant CTA for a downloadable resource (the lead magnet).

Facebook Ad Number 4: Carousel Ads

Normally this is when I’d say “carousel ads are great for e-commerce brands” and move on. However, I’ve seen some really interesting uses of Carousel ads that have that ‘thumb stopping’ capability and get high engagement, high CPCs, and drive high quality leads & sales.

Facebook Ad Number 5: Hyper-Targeted Retargeting Ads

You should be retargeting at every stage of the funnel and using similar copy, hooks, images, videos, or whatever they may have seen when they didn’t take you up on your first offer.


Justin Rondeau is the General Manager at DigitalMarketer and has been doing this whole “Marketing” thing since 2010, when he was mildly […okay maybe more than mildly] obsessed with all things, data, email, optimization, and split testing.

He’s trained thousands of marketers, spoken on hundreds of stages, runs a delightful team of marketers & product creators, has dozens of shirts louder than his voice, and loves one hockey team: the Boston Bruins.


  1. kostaftp on February 12, 2020 at 8:26 pm

    The only thing I need is this shirt.

  2. Brandon Carter on February 13, 2020 at 3:38 am

    This is perfect!!!

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