7 Tips For Affiliate Marketers In 2020
With the online marketing world expanding and more companies adopting the affiliate marketing model, the next years leave much to be desired.
An affiliate marketing model allows you to generate money by inviting good marketers to promote their products.
It’s a performance-based model where you get paid for various models. You earn through Cost per lead (CPL), Cost per action (CPA), Cost per install (CPI), and many other models as per your wish.
This article presents in detail seven actionable tips that you can use to push your marketing career to the next level.
1. Be Careful with What You Promote
You can’t be on everything when it comes to marketing. There are things you are good at and others you are not. Promote only what you feel is worth your time and energy.
Since you want excellent returns for your effort, do some proper research on the product. You get to know what people are saying about it before you dip your feet.
Promoting what you love maintains your authenticity and expertise. You can be sure that many are going to love your recommendations.
2. Know your audience
What will be the benefit of promoting products if you haven’t defined your target market? Research well and find the people who love what you offer in terms of age, sex, and probably status.
This will help you know the kind of language to use and the best approach. Imagine you’re selling groceries, and you create ads related to detergents, that will only work against your effort.
Keep an eye on the audience’s behavior; it will help you know what to do to impress them. This will ultimately boost the conversion rate.
Again, you need to know other platforms where your audience is and follow them.
Most of these are on social sites like Facebook, Twitter, and Instagram. Keep them engaged by offering solutions that will yoke them to you.
3. Build a reputation on your niche
Competition is high, and you have to be smart if you to outrank others on the internet. Online visitors trust sites that consistently deliver solution-based content.
If you’re starting, you’d instead choose a niche that you’re comfortable with. Then work on it, providing content and optimizing it. Working on a specific area helps you achieve mastery and builds your trust and reputation.
With time, the Google algorithm will identify your site and rank you highly. That way, you get a spike on your online viewers, more conversions, which means more sales.
Work on your skills-set; work on keyword management, planning, link building, and learn Google analytics. That will help you become an authority in your niche, and customers will build trust in you.
4. Track your affiliate links
Optimizing your conversion plays a significant role in affiliate marketing. It is something that every serious marketer pays attention to. You should do this too.
Tracking your links helps in optimizing your keyword. Also, get to know which keywords are converting.
Again, it enables you to analyze the landing page and write similar pages that iis converting the most.
Tracking links will help you identify the channels that are converting. For instance, if you have a 20% conversion rate in social media platforms and 70% on email, you can s quickly tell the shortcomings and devise a strategy to optimize them.
Lastly, you can track your sales number. Why? Some fraud affiliate companies may be using your traffic but not paying for the commissions you have made.
If you track your number, you preventing this theft and get the money you deserve for your effort.
5. Make use of the rule of 7
This is a widely used rule in sales and marketing. You can also apply it as one of your affiliate marketing strategy.
It emphasizes getting the radar of your prospects before they convert. Studies have indicated that only 2% of the traffic that lands on your website is ready to convert.
What do you do then? You do follow-ups to push the number higher.
Retargeting is the process of placing an ad before 98% of visitors leave your site without making a purchase.
It can be done using platforms like Facebook and Google ads to show retargeting ads to prospects.
Retargeting improves the conversion rates significantly; it also increases your ROI and increases your sales by reaching out to a broad audience.
6. Work on Your Relationship with your Audience and Affiliates
Success in marketing is not a lone-ranger affair, but a concerted effort of the entire marketing system whose drive is you.
The audience will not only focus on your goodwill but how you respond to their matters.
Affiliate marketing is, in other words, relationship marketing and, therefore, influence marketing will play a significant role.
For instance, if you have a good relationship with your customers, they will talk good about your business to their contacts. The result is enormous traffic that you badly need to make some sales.
Think about rewards and giveaways that will promote your brand on their site.
7. Up-selling on ‘thank you’ pages
Up-sell is one of the best affiliate marketing strategies that can double your conversions and average order value (AOV).
Once the user has reached the thank you page, they’re warm at this stage. They’ve already given you their email and taken quite some time to mingle with your website.
It’d be a poor strategy if you don’t pitch them an offer at this point. You have to make sure the offer is relevant and don’t overdo it.
See how you can bridge the offer with what they signed up for.
Affiliate marketing can be tricky, but there is a lot of money if done well. The secret here is to identify a niche you’re passionate about. The next is building a strategy around it while focusing on multiple marketing channels.
What you should know is that mastering affiliate marketing is not a one-day thing. When starting, it’s wise to check over some of the best affiliate programs to get tips from experts.