Every entrepreneur must know their Big Domino Statement... Here's why.

Every entrepreneur must know their Big Domino Statement… Here’s why.

A lot of people struggle when selling through webinars and presentations but more often than not, it isn't their product or service…

One of the biggest things to understand is that the presentation is not about getting your audience to believe a lot of things. The entire presentation is designed to get them to believe just one thing: that your new opportunity is the key to them getting the result they desire the
most.

That’s it. If you try to get someone to believe in more than one thing, your sales will suffer.

Jason Fladlien once explained:
The idea is to have a single point of belief that your message is built around and is emphasized over and over and over again from a variety of different angles.

The whole presentation is created to knock down that one domino, and that’s it. The three secrets you’re about to learn are not new things you’re trying to get them to believe. They are the tools you use to attack the domino from a variety of different angles. That is the key to the Perfect Webinar.

Your first attempt to knock down the Big Domino is by telling your origin story about how you discovered the new opportunity. This story will kick off the presentation, build rapport between you and your audience, and introduce them to the new vehicle that you will be presenting.

The above is taken directly from my book Expert Secrets if you want to learn more ways for converting your online visitor into lifelong customers, I highly recommend you grab a free copy at

ClickFunnels was built with you…the entrepreneur, the business owner, the course creator, the speaker, the expert…in mind. Because we know that you need just 2 things to ramp your business FAST 1) Collect Leads 2) Generate Sales. And that’s exactly what ClickFunnels helps you do best. Pure and simple. Get your free 14 day trial at

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29 Comments

  1. Russell Brunson - ClickFunnels on December 30, 2021 at 11:56 pm

    What is your big domino statement?

    • Guardian angel on January 1, 2022 at 4:10 am

      Happy New Year 2022. This is an extremely powerful video. You made me think. The first product to start with? It’s not easy decision to make. It all comes down to your perfect customer. Once again all the best in the new year to everyone in Click Funnel!

    • Evidence Ehimare on January 1, 2022 at 12:41 pm

      @Sharon Worsley

      This is nice…..but you could add more specifics to it

      It depends though
      But this is good

    • Russell Brunson - ClickFunnels on January 3, 2022 at 3:03 pm

      Sounds awesome!

    • Russell Brunson - ClickFunnels on January 3, 2022 at 3:17 pm

      You’re on the right path!!!

    • Russell Brunson - ClickFunnels on January 3, 2022 at 7:03 pm

      Excited to see what you do in this new year… go out and crush it!!!

  2. 101 CBD on December 31, 2021 at 12:51 am

    It’s all about really thinking about & discovering that 1 Big Domino that knocks over all the doubting questions your client is having so they have to choose what you’re offering if they want the end result they’re looking for.

    FYI, I love the Zuma juice too!

    Keep blazing the trail for us entrepreneurs to help our clients we were called to serve brother! 👏😎👍

    • Russell Brunson - ClickFunnels on January 3, 2022 at 3:16 pm

      That’s the key… after you figure that out, things become a lot easier 😉 And thanks!!! Excited to see what you do this year!

  3. Nathalie Lazo on December 31, 2021 at 1:55 am

    Incredible person reading this, you have everything there is to succeed in life, whatever that is for you. Go after the life you truly want NOW! ✨
    I believe in you! Love – Nat ❤️

  4. Sasha Nivar on December 31, 2021 at 2:24 am

    This is incrediblyy simple and powerful! thank you for sharing!

    • Russell Brunson - ClickFunnels on January 3, 2022 at 7:03 pm

      So glad you found value in this one! What is your big domino that you need to knock down?!

  5. Hannah Wiltrout on December 31, 2021 at 3:41 am

    I LOVE this Aha moment!!!

    WHAT is that one domino?
    What IS that one domino?
    What is THAT one domino?
    What is that ONE domino?
    What is that one DOMINO?

    5 same sentences, 5 amazing thoughts, all depends on the emphasis!!

    • Russell Brunson - ClickFunnels on January 3, 2022 at 3:17 pm

      Ha ha… love it!!!

  6. Sharon Worsley on December 31, 2021 at 5:18 am

    Great video explaining how to concentrate on that one thing and not overload a potential customer with a ton of results.

    • Russell Brunson - ClickFunnels on January 3, 2022 at 3:18 pm

      I hope this one helps you do just that!

  7. Evan S.E on December 31, 2021 at 8:31 am

    This is Gold… thanks for sharing

  8. Igor Dumencic on December 31, 2021 at 11:44 am

    Sometimes I ask myself, how can this guy know so many things, and explain them in such simple terms?

  9. Dontae Steel on December 31, 2021 at 12:26 pm

    It seems like Sprint’s revolution is what the results are focused on.

  10. Swarnak Chowdhury on December 31, 2021 at 3:47 pm

    This is really GOLD Russell!! Really nice food for thought for all of us marketers! And once we have that ONE BIG DOMINO cleared out, everything else becomes easy!!! Love this!

    • Russell Brunson - ClickFunnels on January 3, 2022 at 3:19 pm

      That’s the key! What’s your big domino? 🙂

    • Swarnak Chowdhury on January 3, 2022 at 5:48 pm

      @Russell Brunson – ClickFunnels Hey Russell my big domino is the combination of paid ads and funnels is the best way to scale anyone’s business exponentially and rapidly!!!!

      As you always teach, if I can prove to them that if they have a funnel or value ladder that makes sure that every time I pay a dollar for ads we atleast get 6-7X returns overall (or at least breaks even in the front end) then we no longer need to have a BUDGET for advertising!! 😀

  11. WESTLEY MEPHAM on January 2, 2022 at 4:31 pm

    *_#GodBlessBrother_*

  12. The Prepper Mom on January 2, 2022 at 11:13 pm

    This is brilliant Russell… Watching Funnelology and this ad pops up. Thank you!!!

    • Russell Brunson - ClickFunnels on January 3, 2022 at 4:19 pm

      Glad you liked this one! So… what is your domino that you need to knock down? 🙂

  13. Arjun Patil on January 3, 2022 at 2:27 pm

    *”The best time to plant a tree was 20 years ago and the next best time is now”* I consider this to be best motivational quote I’ve heard in a very long time. But motivational quotes are useless if you don’t practice what you preach*

  14. Ascension Link on January 5, 2022 at 9:40 pm

    So funny I was just looking for a video with explaning the big domino and there werent really any and you just uploaded this. Perfect timing lol

    • Russell Brunson - ClickFunnels on January 6, 2022 at 3:15 pm

      Ha ha… did this help you? 🙂

  15. Viv doolan on January 5, 2022 at 11:46 pm

    He trips over every single word by cramming the next one in on to of it…….

  16. Mikk / CREATING THE 2.0 YOU on January 17, 2022 at 6:17 pm

    *Many people will panic to find a charger before their phone dies, but won’t panic to find a plan before their dream dies*

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