How to Make Your Clients REALLY Happy w/Taylor McMaster | Perpetual Traffic Podcast Ep. 358
Everybody wants their clients to be happy, but it doesn’t just happen by default.
In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream.
As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship.
Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it.
IN THIS EPISODE YOU’LL LEARN:
– Why the first 90 days with a client are so critical (and how to build trust)
– Do’s and don’ts when communicating with clients
– How a client-facing account manager can also protect the team
– Ways to make your client feel like they’re your only client