Small, Growing, & Large Companies Benefit by Hiring Fractional CMO: Examples from Growth Amplifiers

Small, Growing, & Large Companies Benefit by Hiring Fractional CMO: Examples from Growth Amplifiers

Manny Torres shares how a DigitalMarketer Certified Fractional CMO can help your business. Whether you’re a small start-up, a growing company, or a large corporation, an outside perspective can uncover friction points, gaps, and broken systems to help your business get back on track.

In this video:
How a Fractional CMO Can Help Small Businesses: 00:20
Large Corporations Benefit from Hiring FCMO: 00:41
Common Mistakes Companies Make Implementing Marketing Strategies: 01:08
How a Fractional CMO Benefits Growing Companies: 01:30
Why Outside Perspective Matters in Your Business: 01:54

What is a Fractional CMO?
A fractional CMO is someone who acts as the Chief Marketing Officer for your company but is hired as a contractor or consultant.

Generally, fractional CMO’s are working with several different companies at one time, much like freelancers or consultants do. They work for you a fraction of their time (hence fractional). But don’t let that spook you. A good fractional CMO is going to give your business as much attention as it needs. 

What Does a Fractional CMO Do?
A fractional CMO will do all the same things a traditional CMO will:

Get more leads
Manage digital ads
Create marketing strategy
Oversee marketing tech integrations
Grow email list and engagement
Build marketing reports
Work with freelancers or marketing agency
And more…

A fractional CMO probably won’t:

Write and send all emails to your list
Upload blog posts
Schedule social media posts
Redesign button colors on landing pages
Track detailed metrics for every marketing asset

The best way to know if a fractional CMO is right for you is to look at your marketing performance and to look at your team.

Do you have someone dedicated to your marketing as a whole?
Are you struggling to find a direction with your marketing?
Do you have a solid understanding of marketing yourself?
Do you have a marketing team, but no marketing leaders?
Are you struggling to coordinate with your marketing contractors or agency?

Hire Manny➡️
Find a FCMO for Your Business➡️
Become a Fractional CMO➡️

2 Comments

  1. Mihail Gavrilov on April 4, 2022 at 10:16 pm

    Hermosa eleccion 9😍 LIKESEX.Uno de mejor siempre en mi corazónn mañas no se la.🌹🤩💜 Son unos de los mejores conciertos.

  2. Anatolii Ulitovskyi on April 5, 2022 at 6:38 am

    Growth amplifiers have trends and ideas that are appealing to all segments within the market. Gradients, Premium Brands applied to growth accelerator strategies, emerging Middle Market and startup. The crowd translates into Growth Amplifiers. They tend to jump into a challenge then grow away from it…searching for association or affinity with their target market where they can utilise its potential value in the long run. Thanks for your video

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