The Online Marketer’s Toolbox

If you’re doing business online, then the good news is that there are plenty of tools available to make light work of your online marketing tasks. So check out these tools to see which ones you still need to add to your toolkit…


Every online marketer needs to build a mailing list, and that means you need a good autoresponder/email service provider. Examples include Aweber, MailerLite, GetResponse, SendLane and similar providers. Look for features such as:

  • Statistics/data, so you can track your campaigns.
  • Automation, so you can effortlessly add and delete select prospects from r your lists.
  • Segmenting, so you can boost your list response.
  • Design features such as opt-in templates so that you don’t need to do any coding yourself.


Content Management System

There are plenty of CMS platforms available, but there’s only one that’s both user-friendly and powerful:  WordPress.

WordPress includes a secure, user-friendly platform with all the add-ons (plugins) you could possibly want. You can even easily change the look of your site simply by changing themes. So, whether you’re a total website design beginner or a seasoned pro, WordPress has the power and flexibility you need to create a beautiful site.

Payment Processor

You can choose from platforms such as,, and If you need an affiliate system, you may also consider options such as or

Social Media Tools

There are plenty of social media tools available, which do everything from tracking your campaigns to scheduling content. A good option is to use an all-in-one-tool such as HootSuite.

E-commerce Platform

Do you plan on selling physical goods from an e-commerce platform? If so, you need a reliable, powerful and secure platform. If you do it yourself, it can cost tens of thousands of dollars. The good news is you can rent these platforms via reliable providers such as or

Membership Site Script

If you’re running a very simple membership site (such as a fixed-term membership site), you can run it using your autoresponder. For other membership site models, you may need a membership site script. (Here’s a good article by Chris Lema on membership options for WordPress.)

Tracking and Testing Tools

No matter what you’re selling, you need to keep good track of whether your ad campaigns, sales pages, and opt-in pages are working for you. If you just need a simple A/B testing script, you might use a tool such as SplitTestMonkey. For more comprehensive analytics, you can opt for Piwik.

Lead Page Creator

If you’re using a content management system such as WordPress, then it’s fairly easy to create lead pages if you’re using a good theme. However, to make it even easier, you might consider using a lead page creator. These creators let you build beautiful lead pages and track your campaigns.


Good tools make it easier than ever to run your online business. If you stick with the recommendations above – or very similar competitors – then you’ll know you have tools you can rely on.


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