The Secret To Alex Hormozi's Success | Real Talk With Russell Brunson EP.3

The Secret To Alex Hormozi’s Success | Real Talk With Russell Brunson EP.3

I am sure you have already heard me speak about Alex Hormozi, whether that was on stage or in a video, but you may not know how he actually got started.

About 5 years ago, Alex joined my Inner Circle program because at the time he owned 3 gyms and wanted to learn how to make an extra 20 grand per month.

Recently I was going through some old footage and I came across a conversation I had with Alex after 2 years of being in the Inner Circle.

We talked about his journey of going from BEGGING people to join his empty gym, to building gym launch and coaching thousands of gym owners and generating over 800 thousand dollars in a single month.

Even though this conversation is from a few years ago, I promise you will get value from this IF YOU PAY ATTENTION because the best way to succeed is by learning from someone who is a few steps ahead of where you are right now.

So grab a pen, some paper and be sure to take lots of notes because this might be the most important video you will ever watch.

Check out Alex’s channel:


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3. SOME GOOD CONTENT TO BINGE: Learn more about sales funnels, sales funnel strategies, marketing, traffic, and more with the Marketing secrets show:



  1. Russell Brunson - ClickFunnels on April 7, 2022 at 5:03 pm

    I hope you got a lot of value from this Real Talk with Alex Hormozi. Let me know what your biggest takeaway was and what you plan on doing with it!

    • Russell Brunson - ClickFunnels on April 7, 2022 at 7:07 pm

      Excited to see what you do, Dan!!!

    • Dan Kilmer on April 7, 2022 at 7:15 pm

      @Russell Brunson – ClickFunnels Thanks Russell 🙂

    • Mike Maitland on April 7, 2022 at 7:26 pm

      Biggest takeaway: Alex’s focus on making it work no matter what and his drive tot get results

    • Holly Vaughn on April 7, 2022 at 9:26 pm

      Amazing ❤️❤️ Biggest takeaway when explained the hook in the private room gym and plan: Start to learn how to build funnels for my small manufacturing company (light bulb moment for me) ❤️❤️❤️👍
      I think we tell ourselves this won’t work without even trying something new
      I can relate to Alex story especially when his mom got sick.I went through it with my mom but I didn’t sell my company but almost lost everything stopping while taking care of her
      Love you guys ❤️❤️❤️
      I can do this 👍👍✅

    • Kebz Brian on April 8, 2022 at 11:06 am

      That he built his Funnels using the Dotcom Secrets book

  2. EmJayEl on April 7, 2022 at 5:29 pm

    I’ve been waiting for this!

    • Russell Brunson - ClickFunnels on April 7, 2022 at 7:06 pm

      What did you think? 🙂

  3. RDA8191 on April 7, 2022 at 5:36 pm

    Russell, your teachings have changed my life. Incorporating funnels into my e-commerce brand has changed the game for us. We’re getting 20x roi on our facebook ads and we can’t keep enough inventory to match our potential. Waiting for more stock to arrive, then $50k a day is where we’re headed. We we’re doing 11-13k a day on $600 ad spend. We’ve got a hot new product line, but funnels were a game changer

    • Tony Bellamy on April 7, 2022 at 7:42 pm

      Hiii man! Congrats! Are you open to schedule a call and meet each other? I also have an store trying to scale

  4. chukwuemeka udeogu on April 7, 2022 at 5:57 pm

    4,000 close calls!!! WHAT!!!

    This guy is a mad closer.

    • Russell Brunson - ClickFunnels on April 7, 2022 at 7:06 pm


  5. inspirational on April 7, 2022 at 6:21 pm

    As always very valuable content, Thank you Russell 🙏

    • Russell Brunson - ClickFunnels on April 7, 2022 at 7:06 pm

      So glad to share this one with you!!!

  6. Ishaan Chopra on April 7, 2022 at 6:47 pm

    Loved this video ! I leaned a lot

    • Russell Brunson - ClickFunnels on April 7, 2022 at 7:06 pm

      What was your biggest takeaway? 🙂

    • Ishaan Chopra on April 7, 2022 at 7:10 pm

      How he specifically used a funnel for his business and how you can use sales funnels for literally any type of business whether that’s a physical product, a brick and mortar shop, or even selling your own services. Both of them motivated me to keep pushing and want it on the route to building something similar to theirs businesswise. I love learning about funnels and the ins and outs and people stories. Love all

  7. 8percentsociety l IG on April 7, 2022 at 7:24 pm

    Tons of value as always russell this was a good one! Alex is an absolute beast

    • Russell Brunson - ClickFunnels on April 7, 2022 at 9:01 pm

      He really is!!!

  8. IAm - LONEWOLF on April 7, 2022 at 7:53 pm

    What has excited me about Sales Funnels since the start is its potential to chop off that big necessity of having a Sales Team in the process . Whenever I hear of ‘Customer Support Centres’ ,traditional ‘BPOs’ & all those employee driven systems , the one & only solution that hits my mind is – REPLACE EVERY DAMN THING WITH FUNNELS & AUTOMATE !!

  9. Olivier Lafleur on April 7, 2022 at 8:26 pm

    Im so glad you made this video! Alex is an absolute beast I love him

    • Russell Brunson - ClickFunnels on April 7, 2022 at 9:03 pm

      I’m so thankful to have him in my community!!! 🙂

  10. Ivy Sagrado on April 7, 2022 at 10:26 pm

    So many takeaways, from the Dotcom Secrets to the Perfect Webinar. Thank you for this video but more importantly where can we get that 1% shirt you’re wearing. 🙂

  11. Tim L. on April 7, 2022 at 11:07 pm

    Incredibly insightful. I appreciate how each step he took uncovered new opportunity and potential — he didn’t stop creating the momentum that paved the path to success, even when life intervened with a family challenge. He recognized it as a blessing in disguise, kept going, and his persistence kept paying off. More great notes from this Real Talk episode. 🔥🔥🔥

  12. Callum Leighton on April 8, 2022 at 4:06 am

    Awesome video Russell! Loving all of your content 👌🏻

  13. The Funnel Brother on April 8, 2022 at 4:17 am

    Don’t shy away from picking up the call to tell the truth.

  14. Justin Benton on April 8, 2022 at 10:37 am

    What an inspirational story of perseverance and simply making it happen.
    Hearing their journey gave me such a clear picture of how I can best help out our fellow Inner Circle Family⭕️.
    I can’t wait to share my Alex Hormozi inspired idea with everyone in Boise next week! 🏔

  15. balibubba1 on April 8, 2022 at 12:38 pm

    I very like Alex Hormozi, Sabri Suby… and a lot of great peoples.. but You RUSSELL, are simply the best (like the song).

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