Why I Bought Dan Kennedy's Life Work And Magnetic Marketing

Why I Bought Dan Kennedy’s Life Work And Magnetic Marketing

In this video I explain why I choose to acquire Magnetic Marketing and Dan Kennedy's life work!

Dan Kennedy was the original pioneer of direct response marketing and is why I am where I am today. Even if you have never heard the name Dan Kennedy, if you are in the world of marketing, I guarantee you have implemented one of his strategies or ideas in your business.

Dan Kennedy is one of the greatest marketers to have ever lived and I am so excited to be able to share what he knows with future generations to come.

Chapters:
00:00 – Who Is Dan Kennedy
03:35 – How I first learned about Dan Kennedy
05:22 – The Day Dan Kennedy "Died"
08:10 – Acquiring Magnetic Marketing

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36 Comments

  1. Russell Brunson - ClickFunnels on October 14, 2021 at 11:03 pm

    What is your favourite Dan Kennedy quote? One of mine is: “Ultimately, the business
    that can spend the most to acquire a customer wins.”

    • Thomas Fisher on October 19, 2021 at 6:54 pm

      That’s definitely one of his best quotes!

    • Thomas Fisher on October 19, 2021 at 6:54 pm

      @Mahadev Majaladar The Offer is EVERYTHING! & it can always be improved!

    • Thomas Fisher on October 19, 2021 at 6:55 pm

      @A WH Enter the “Energy Space” of Million Dollar Marketers by feeling as if & studying their every move!

    • Thomas Fisher on October 19, 2021 at 6:55 pm

      @tom hazelton Always!

    • John J on October 27, 2021 at 8:45 am

      Message. Medium. Moment. If I’m your neighbour and I see your house on fire and I send you a fax the day after “your house is on fire do something about it” I’m not doing a good job.

  2. Serran on October 14, 2021 at 11:05 pm

    Even after all these years I am constantly surprised at how Russell continues to find new levels to take things to. He’s the living embodiment that there’s always a “new comma” to aim for. Lots of people who are tasting success for the first time can consider themselves the New Comma Club (Nc^2 “n c-squared”) and can make generational wealth for their family just by looking at what Russell has done and is doing and implementing it for themselves.

    Great job Russell.

    • Russell Brunson - ClickFunnels on October 15, 2021 at 5:49 pm

      I really appreciate that. How are you looking for the next best thing?

  3. START AND GROW on October 14, 2021 at 11:08 pm

    Love his work. Dan Kennedy’s work is written all over every copywriting book written in the last 20 years. We all owe him so much for his contribution to marketing.

    • Russell Brunson - ClickFunnels on October 15, 2021 at 3:29 pm

      It’s incredible… isn’t it?!?

    • START AND GROW on October 15, 2021 at 4:01 pm

      @Russell Brunson – ClickFunnels It is. I ordered another two of his books yesterday because of your video.

  4. Shanika Wijeyesekera on October 14, 2021 at 11:20 pm

    Thank you Russell for being intentional to serve the next generation with these solid foundations, strategies.

    • Russell Brunson - ClickFunnels on October 15, 2021 at 5:48 pm

      I’m thankful I get the opportunity to!!!

  5. Town Called Malice on October 14, 2021 at 11:34 pm

    Such a perfect fit… You’ll help transform so many more lives over the years to come with this acquisition Rusty…. Favourite Dan saying?.. Hearing him in a talk about re-marrying Cara (An expensive divorce). He says “ Finally I can say that I’m marrying someone with money “ ?

  6. Eslam Salah - وزير الفيسبوك on October 14, 2021 at 11:56 pm

    You changed my life as well, Russell. Thanks a lot! ?

  7. Diego Lucero on October 15, 2021 at 12:05 am

    This made me hold back tears. Dan is a legend

  8. Wayne Gilchrist on October 15, 2021 at 12:19 am

    “Productivity is the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”

  9. Jim Hummel on October 15, 2021 at 12:41 am

    What happens when you combine two legends together??? I don’t know…let’s go find out!!
    Congratulations, Russell…I think you’ll make a terrific custodian of Dan’s lifework.

  10. Sharon Worsley on October 15, 2021 at 3:04 am

    Wow, what a great investment you have made! Huge congrats Russell. I love Dans’ work and have learned so much from reading his books. I look forward to seeing how you expand his legacy.

    • Russell Brunson - ClickFunnels on October 15, 2021 at 5:36 pm

      Thank you! I’m so excited for this next chapter ?

  11. Eileen Wilder - The Confident Closer Show on October 15, 2021 at 10:52 am

    omg literally chills.. so good!!

    Listening to his + Ron LeGrand’s platform speaking right now ?

    • Russell Brunson - ClickFunnels on October 15, 2021 at 3:28 pm

      How is it?! I love his work so much and am excited about this new chapter!

  12. Emanuel Mercapidez on October 15, 2021 at 1:17 pm

    I got goosebumps at ~08:20 when Russell talks about continuing Dan’s legacy ??❤️

    • Russell Brunson - ClickFunnels on October 15, 2021 at 2:20 pm

      It’s something I’m so thankful and excited to be able to do ?

  13. Kyle Petyak on October 15, 2021 at 3:41 pm

    Hell yeah Russell. This production quality is amazing. But Dan is an absolute legend thank you for putting this together.

  14. Lawrence Loik on October 15, 2021 at 3:51 pm

    I’ve been following Dan for over a decade. Got all his books, attended many of his conferences , subscribed to his newsletters. He is timeless… NO BS ??♥️

    • Dallas Maru on October 17, 2021 at 7:04 pm

      Really ?just discovered him now

  15. Casal Ho'oponopono on October 15, 2021 at 11:22 pm

    I love this idea so much! So grateful right now! I’m trully speachless and have tears in my eyes while I write this. ?

    • Russell Brunson - ClickFunnels on October 18, 2021 at 2:24 pm

      I really appreciate it!!!

  16. Zubi O'Peters on October 16, 2021 at 7:30 am

    Finally!!! Dan getting the recognition he deserves in this era… So excited!

  17. בן צ. יעבץ on October 16, 2021 at 10:46 am

    Thank you Russell! I love Dan, and follow his work for years. You are definitely the one to take his wisdom and message yo the next level.

  18. Clemente Acosta on October 16, 2021 at 10:01 pm

    “What others say about you and your product, service, or business is at least 1,000 times more convincing than what you say, even if you are 2,000 times more eloquent”. Dan Kennedy

  19. Kirsten Johnson on October 17, 2021 at 3:42 am

    I have chills and tears pushing against the back of my eyes… Congratulations! This makes my soul happy. Thank you for showing us what being fully committed, ALL IN, on one’s purpose looks like. I’m so inspired.

    • Russell Brunson - ClickFunnels on October 18, 2021 at 2:24 pm

      Thank you SO much! I’m excited to see what the future has in store ?

  20. Thomas Fisher on October 19, 2021 at 6:53 pm

    Love Dan Kennedy! I’ve used his Copywriting Strategies to generate my 1st 7 figures with a high ticket business. Thanks for sharing Russ!
    Planning on sharing some videos soon on the copywriting secrets I’ve learned on my channel

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