5 Types of Blog Posts | Marketing Mastery with Justin Rondeau

5 Types of Blog Posts | Marketing Mastery with Justin Rondeau

This week, Justin Rondeau, General Manager for DigitalMarketer, goes over the 5 of his favorite (and most effective) types of blog posts.


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Here are the 5 types of blog posts that can be super effective for content marketing.

Blog Post #1: Original Research Posts

People GO NUTS for original research, they read it, share it, interact with it, it’s the CONTENT HOLY GRAIL.

Blog Post #2: Checklist Posts

At DigitalMarketer we firmly believe that anything and EVERYTHING should be broken down into easy step-by-step checklists.

Even pilots follow a standardized checklist before they take off.

Simply put—we think checklists are awesome.

Blog Post #3: Pillar Posts

Pillar content is your evergreen content that becomes your backlink magnet and an amazing way to help you create derivative work for future posts.

These posts are normally HUGE and should be accompanied by a PDF download so people can read it later.

Blog Post #4: Crowdsourced Posts

You have a chance here to create some truly interesting content from people with unique perspectives and authority.

A major benefit is that this type of content doesn’t require a ton of time to create, it’s stackable, and people like sharing things with their name in it. You’ll get more social traction, borrow authority, and provide different perspectives.

Blog Post #5: Content Aggregator Posts

We should really rename this to the ‘Swipe File’ post.

Swipe files that show examples of great instagram video ads with commentary are a great device to help inspire your audience and get those creative juices flowing.


Justin Rondeau is the General Manager at DigitalMarketer and has been doing this whole “Marketing” thing since 2010, when he was mildly […okay maybe more than mildly] obsessed with all things, data, email, optimization, and split testing.

He’s trained thousands of marketers, spoken on hundreds of stages, runs a delightful team of marketers & product creators, has dozens of shirts louder than his voice, and loves one hockey team: the Boston Bruins.


  1. Full-Stack Marketer on March 5, 2020 at 2:09 am

    Excelent content as usual!

  2. Travis Huff on March 5, 2020 at 4:22 am

    Love these ideas! Great job 🙂

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