Facebook Advertising: How To Use Retargeting Like A PRO

Facebook Advertising: How To Use Retargeting Like A PRO

Are you wanting to learn how to use Facebook retargeting like a PRO? Watch this short video to learn everything you need to know to get your Facebook advertising retargeting campaign up and running.

DOWNLOAD our proven Facebook ad templates by clicking on this link right here –

0:19 – Getting started with retargeting

0:29 – Creating your audience

0:44 – Where to place your custom audience pixel

1:10 – Custom audience types you can use for retargeting

2:05 – Want our PROVEN Facebook ad templates?

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Facebook Advertising: How To Use Retargeting Like A Pro


  1. Donna Merrill on January 20, 2015 at 1:14 am

    Excellent demo, @molly pittman  I’ve seen a lot of really complicated explanations about how to set up FB retargeting campaigns, but this puts it all together in just a couple of minutes.  Nice job!

    • Molly Pittman on January 21, 2015 at 9:28 pm

      Thank you Donna! Glad that you enjoyed the video 🙂

  2. Robert Loya on April 22, 2015 at 10:00 pm

    Great Stuff! Brief and Concise.

  3. scott cunningham on November 19, 2015 at 5:15 pm

    Molly rocks!

  4. Evolution Power Tools on January 7, 2016 at 9:01 pm

    I’m having trouble getting retailers to do it due to time/resource their end. Do you recommend inserting on the product page, the checkout page or the order confirmed page? Cheers Tim

  5. Chaga Lovers on January 13, 2016 at 5:15 pm

    You are leaving something out bigtime, when I click on create a custom audience there is ALREADY A PIXEL attached, what does that mean?

    • Petty Patty on April 7, 2018 at 9:01 pm

      Hmm?I wonder why there was no response…

  6. Suzy Sandberg on January 23, 2016 at 3:11 pm

    Not a fan of providing my email address to get a free FB Ad Templates and then having to pay $7…

  7. Jaro K on February 6, 2016 at 1:51 pm

    Thanks for the video! I have 2 questions about creating audience.
    1. I ran small campaign to drive traffic to my blog. I had 200 clicks. I created the audience from all users that been on my blog. But size of audience that FB generated is only 100. 50% only? Why? Any thoughts?
    2. If users come to my blog organically, will they be included in created audience with pixels or just users that came to my blog via FB advertising?

    Thank you!!!!

    • Tyler Larson on October 4, 2017 at 4:03 pm

      Jaro, Seeing this comment a year late but hopefully you’ll get the notification.

      When you install a FB Pixel onto a web page, it tracks all of the IP addresses that visit that page in which the pixel is installed. If those individuals have facebook profiles, it will retarget to them. I just said two important things there.

      1.) It tracks ALL visitors to the webpage the pixel is installed on. Which means, if people search the page organically, that could inflate your numbers in pixel. If you want to see the performance of an ad and the traffic ONLY that ad brings, you need to make that landing page hidden from the rest of your website. AKA don’t have it in your Menu, don’t have it searchable on Google. The people going to the landing page only have access to it from that specific ad.

      2.) If you have 200 clicks on your blog, the Pixel goes to match those ‘clicks’ with Facebook accounts. Simply put, 100 of those clicks were from Facebook accounts the Pixel could find, that’s why the audience was 50%. The other 100 people were either using a VPN masking their online presence, don’t have a Facebook profile, or the Pixel couldn’t match their data to their profile.

      Hope that helps. Any other questions, I do this for a living and can happily help.

      Tyler Larson

  8. Mal Ross on November 14, 2016 at 7:46 pm

    Many thanks Molly 🙂 This has been a mystery to me. I seem to have done it everyway exept the rightway. Easy when you know how.

  9. Ionescu Alexandru Bogdan on June 26, 2017 at 7:52 pm

    The firs dog in space? Laika pro!

  10. LeadsBridge on October 19, 2017 at 9:24 am

    Nice video!

  11. Ganesh Sinha on February 24, 2018 at 5:47 am

    there is no template its a sales pitch

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