Facebook Advertising: How To Use Retargeting Like A PRO
Are you wanting to learn how to use Facebook retargeting like a PRO? Watch this short video to learn everything you need to know to get your Facebook advertising retargeting campaign up and running.
DOWNLOAD our proven Facebook ad templates by clicking on this link right here –
0:19 – Getting started with retargeting
0:29 – Creating your audience
0:44 – Where to place your custom audience pixel
1:10 – Custom audience types you can use for retargeting
2:05 – Want our PROVEN Facebook ad templates?
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Facebook Advertising: How To Use Retargeting Like A Pro
Excellent demo, @molly pittman I’ve seen a lot of really complicated explanations about how to set up FB retargeting campaigns, but this puts it all together in just a couple of minutes. Nice job!
Thank you Donna! Glad that you enjoyed the video 🙂
Great Stuff! Brief and Concise.
I’m having trouble getting retailers to do it due to time/resource their end. Do you recommend inserting on the product page, the checkout page or the order confirmed page? Cheers Tim
You are leaving something out bigtime, when I click on create a custom audience there is ALREADY A PIXEL attached, what does that mean?
Hmm?I wonder why there was no response…
Not a fan of providing my email address to get a free FB Ad Templates and then having to pay $7…
Thanks for the video! I have 2 questions about creating audience.
1. I ran small campaign to drive traffic to my blog. I had 200 clicks. I created the audience from all users that been on my blog. But size of audience that FB generated is only 100. 50% only? Why? Any thoughts?
2. If users come to my blog organically, will they be included in created audience with pixels or just users that came to my blog via FB advertising?
Jaro, Seeing this comment a year late but hopefully you’ll get the notification.
When you install a FB Pixel onto a web page, it tracks all of the IP addresses that visit that page in which the pixel is installed. If those individuals have facebook profiles, it will retarget to them. I just said two important things there.
1.) It tracks ALL visitors to the webpage the pixel is installed on. Which means, if people search the page organically, that could inflate your numbers in pixel. If you want to see the performance of an ad and the traffic ONLY that ad brings, you need to make that landing page hidden from the rest of your website. AKA don’t have it in your Menu, don’t have it searchable on Google. The people going to the landing page only have access to it from that specific ad.
2.) If you have 200 clicks on your blog, the Pixel goes to match those ‘clicks’ with Facebook accounts. Simply put, 100 of those clicks were from Facebook accounts the Pixel could find, that’s why the audience was 50%. The other 100 people were either using a VPN masking their online presence, don’t have a Facebook profile, or the Pixel couldn’t match their data to their profile.
Hope that helps. Any other questions, I do this for a living and can happily help.
Many thanks Molly 🙂 This has been a mystery to me. I seem to have done it everyway exept the rightway. Easy when you know how.
The firs dog in space? Laika pro!
there is no template its a sales pitch