I'm not ClickFunnels CEO | here's why and what's next...

I’m not ClickFunnels CEO | here’s why and what’s next…

Over a year ago while in Fiji, I was able to ask Tony Robbins one of my top burning questions about being the CEO of ClickFunnels. Since then, I have taken his advice and decided to officially step down as CEO.

In this video I introduce the new CEO is, what changes because of this and why I believe more entrepreneurs should step down as well.

ClickFunnels was built with you…the entrepreneur, the business owner, the course creator, the speaker, the expert…in mind. Because we know that you need just 2 things to ramp your business FAST 1) Collect Leads 2) Generate Sales. And that’s exactly what ClickFunnels helps you do best. Pure and simple. Get your free 14 day trial at




Learn more about sales funnels, sales funnel strategies, marketing, traffic, and more with the Marketing secrets show:



6. LET US LOOK AT YOUR FUNNEL: We do a live show every Friday called Funnel Fridays where we look at one lucky winner's sales funnel. AND it could be YOURS! Join here:


We love @TonyRobbins Check out this series we made with him all about business growth:

Watch the full original Fiji trip series with Tony Robbins and Dean Graziosi! Catch up on the episodes you missed below:

00:00 – Backstory
02:08 – New CEO
03:16 – Why
05:26 – What's Changing

#RussellBrunson, #ClickFunnels, #SteppingDownAsCEO


  1. Russell Brunson - ClickFunnels on July 15, 2021 at 11:02 pm

    How many of you are perhaps struggling with the same decision and what is holding you back from making a change?

    • Orlando Silva Os on July 21, 2021 at 4:06 pm

      @Stephanie Rodnez l

    • Orlando Silva Os on July 21, 2021 at 4:07 pm

      Orlando silva eukero

    • James Thien on July 29, 2021 at 12:12 pm

      Congrats on stepping down. May you find higher level of giving value to the community. ?? Look forward.

    • Mentor Me on July 30, 2021 at 10:17 pm

      For me it’s health. Finding the right person to execute my vision is the challenge

    • Zubin on October 30, 2021 at 2:11 pm

      God bless you Russell you’ve grown and contributed a lot to us entrepreneurs. Your next chapter will be your best. Godspeed

  2. Shaqir Hussyin - FUNNELS. com on July 15, 2021 at 11:06 pm

    Thanks for sharing Russell, for Clickfunnels and looking forward to seeing what the future holds 🙂

    Love Dave Woodward and pumped to see next levels

    • Russell Brunson - ClickFunnels on July 16, 2021 at 2:03 pm

      Thank you!!!

  3. N Richards on July 15, 2021 at 11:06 pm

    Russell, you’ve over delivered; you served us to the highest degree. I wish you the very best in your next chapter ❤️ (P.S I was really hoping you’d announce Dave Woodward as the next CEO ?)

    • CREATE MY STARTUP on July 16, 2021 at 7:55 am

      He already did

    • Russell Brunson - ClickFunnels on July 16, 2021 at 3:49 pm

      Thank you!!

  4. Keith Lutes on July 15, 2021 at 11:10 pm

    Mad respect to you Russell. You don’t know me, but I have enormous respect for you as a father, husband, entrepreneur and follower of Christ. I hope to shake your hand one day.

    • Russell Brunson - ClickFunnels on July 16, 2021 at 2:03 pm

      I really appreciate it ?

    • Raymonde Danlos on July 16, 2021 at 5:55 pm

      @Russell Brunson – ClickFunnelshi, Russell
      I thought about teaching English…
      But I see so many natives on the web (saw 2, in fact) with much more expertise than I will ever adquire.
      And I’m stuck there.
      I hope this answers your question.
      P.S. what mean CEO?

    • Shawn Cormier on July 17, 2021 at 5:51 pm

      I have to agree ? with everything here in this comment

    • Shawn Cormier on July 17, 2021 at 5:59 pm

      @Raymonde Danlos ceo means chief executive officer and don’t fool yourself it doesn’t matter your race skin tone or education if you follow ppl who share there experience strength and hope and you use the tools that are available and the knowledge or advise they give you can do anything you set your mind on. Don’t listen to that little voice in your head that says you can’t do something….BECAUSE ITS LIEING TO YOU….YOU CAN DO ANYTHING TRUST ME….I AM ALIVE TODAY EVEN THO I WAS NEÀŔ DEATH. I also have overcome some challenges that we see in society today killing more ppl than the coronavirus ever did and that’s OUD. I struggled with addiction most of my life but I can tell you after going though multiple treatment programs many years in and out of centers it had to almost kill me and scare me so much and even the fact of me losing so many close friends. I lost a 25 year marriage many jobs but today it’s a new day I focus on what I need to do today to stay clean sober and learn something new everyday that will help me get to where it is I want to go and fulfill my purpose I think I’m on this planet for and that’s to help others.

  5. D.I.J on July 15, 2021 at 11:15 pm

    Russell is just going to kill it even more with the very expertise he has… MARKETING COACHING.
    I think CF is going to blow thru the roof

  6. Colby Strickland on July 15, 2021 at 11:18 pm

    You’re a true blessing from Above Russell – A true inspiration and role model pointing others to The True Role Model. Abundant blessings to all you place your energy, hands and heart towards – In Jesus’ name!

  7. Leticia Campbell on July 15, 2021 at 11:25 pm

    I don’t know why I’m crying right now. This is so amazing.

    • Drea Moksha on July 16, 2021 at 4:32 pm

      Me too!! ?? Russell is one of the most amazing humans

    • Leticia Campbell on July 16, 2021 at 5:05 pm

      @Drea Moksha So true

    • TBD on July 20, 2021 at 7:34 am

      You’re crying because you won’t ever get to this level of Schopenhauer

    • Rina Gets REAL on July 21, 2021 at 2:44 am

      Bc Russell is just so dang lovable!!?

    • Leticia Campbell on July 21, 2021 at 3:23 am

      @Rina Gets REAL So true

  8. Entrepreneur Success Forum on July 15, 2021 at 11:31 pm

    This is a very big step but it shows all of your followers that you have the backbone to make the tough decisions in order to improve your company and that is huge! You are an inspiration to so many of us ???

  9. Nancy Myrland on July 15, 2021 at 11:34 pm

    Congratulations, Russell! Your creativity is what started CF, so it is a gift to your community to have you focusing in that direction again.

  10. Alejandro Navarrete on July 16, 2021 at 12:28 am

    Congratulations Russell, I’m really happy for you! Maybe now you could take some time to learn the piano music I saw you bought last year. You can totally do anything you set yourself to do. Time is truly a gift and you’ve earned it in a massive way. Cheers to you and thank you for all your work!

  11. Ally Rose on July 16, 2021 at 1:05 am

    Congratulations, Russell! So great to hear! Being able to focus more of your energy on what you love sounds like a win. I’ve learned a lot from you and I am grateful that you’ve taken the time to share your brilliance. ? Congrats to Dave as well! Sending you guys all the best ???

  12. LettieNugent.com on July 16, 2021 at 1:38 am

    Russell, you seem like such a nice guy. I’m glad you’ve found a way to step into what you enjoy the most, while your company’s wheels keep turning.
    Best wishes to you.

  13. Paul C Brady on July 16, 2021 at 1:59 am

    Russell, I love your passion and creativity and enthusiasm in everything you do. I’m glad you are doing something that helps build on that and makes you happier. Congratulations.

  14. 10x Real Estate Coach_Sean Shallis on July 16, 2021 at 2:40 am

    I remember watch that interview w Tony when I first got involved with CF …Now I see it come full circle …Mentors and coaches only work if you coach able …Great Job Russell being willing to be coach ale and follow your passion

  15. Alan Tutt on July 16, 2021 at 4:26 am

    First rule in business — do what you love, hire others to do everything else.

    • TONY PLEASE on July 21, 2021 at 6:58 pm

      exactly you can’t get to your dream alone, you need to help others along the way

  16. Chike Okoli on July 16, 2021 at 7:07 am

    Thank you so much Russel for impacting my life.

  17. Dorin Ionescu on July 17, 2021 at 7:39 pm

    Last year, when I saw Tony’s mastermind on the island I was afraid you will sell the business as GoDaddy did. After the owner sold it, everything crashed inside even if they implemented the “design interface by data” 10 years before you (they switched from Java to PHP for HR cost reasons and all our sites crashed … they become a company run by “Pepsi salesmen”). As long as you stay inside at the creational department you will do the same thing that Tony, Bill Gates and Steve Jobs did = “Find out where Humanity should go and drag them there, one step at a time, on the Yellow Brick Road”
    Keep learning and creating for us!

  18. Matthew Glosenger on July 18, 2021 at 2:03 pm

    Russel, I’ve followed your story almost from the beginning.
    I wish I could say I’ve followed your actions but my confidence level has always been low.
    That said, you’ve always painted the picture for me of the beauty of creativity.
    I’m most impressed with your ability to connect the things you’ve learned to the rest of your life…like raising your family.
    Much love from here in Utah.

    This move you’re making is going to be EPIC…if not an EPOCH! ??

  19. Elie Daccache on July 19, 2021 at 12:50 pm

    So he’s basically just focusing on his personal brand. Wise choice…wise choice. Such a good marketer

  20. Karen Katz on July 24, 2021 at 9:34 pm

    You have changed literally changed my WHOLE perspective on funnels and therefore my business in a way that I never thought possible. Your passion for what you do is FREAKIN CONTAGIOUS! Thank you for doing what you do in your unique way! Blessings your way.

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